Why Branding Isn't BadThere is a movement out there. You can hear it. Shhhh. Listen carefully. Hear that buzzing noise? The one that sounds like a mosquito? Yeah that's the one.Why Branding Isn't Bad by TheRyanFord
The movement of which I speak is a somewhat recent anti-brand, anti-advertising, anti-marketing grassroots movement which aims to let the world know how useless, harmful, and evil advertising on the whole is.
I point to sites like areyougeneric.org and the anti-advertising agency as examples.
These movements and initiatives look for support from others who share the common goal or belief that corporate America is evil and marketing is to blame. While I revel in and enjoy the anti-capitalist sentiment (I honestly do enjoy rebellion), I think these movements are misguided, misinformed, and in some ways hypocritical.
Allow me to explain, if I may.
These movements' primary message seems to be that branding is bad. That it clutters our society wit
Maintaining Relevance in the Web2.0 SpaceThe term "web 2.0" is jargon oftentimes utilized as a referential term pointing to the more recent wave of new ideas and concepts online. It is much along the lines of the "information age" being a blanket term for the age of internet technology and information sharing.Maintaining Relevance in the Web2.0 Space by TheRyanFord
With this prevalence of information and increased competition for our online attention, websites must constantly strive to provide services or experiences that make things easier and more enjoyable for us, the common internet user.
There was once a time when people thought that huge technological inventions would constantly change the face of humanity. While this is true in many respects, over the last 1-2 decades the technologies that have really impacted our lives have not been groundbreakingly new, but have instead been efforts of lateral thinking. That is, they have been new uses for already-existing technology.
A fantastic example is Apple's venerable iPod. It's a cliche example, I know, but look at the phenomenon